Ellen Goldstein
At her core, Ellen is a mission-driven change agent who builds initiatives and partnerships with national and global reach. As Founder and President of IntoGreat Management Partners, she works with purpose-driven companies and nonprofits to align mission and performance through organizational design, executive search, leadership coaching, performance management, board development, and culture-building. Over more than 30 years—entirely referral-based—Ellen has advised 50+ organizations, blending strategic perspective with practical execution. Equally central to her work is Backpack Dreams, the nonprofit she cofounded to empower students as fundraisers and leaders while expanding economic opportunity for women artisans in the U.S. and developing countries. Through the sale of ethically made, high-quality products, students raise meaningful funds for their programs while supporting families in transforming poverty into prosperity, gaining leadership skills and a clear connection between their efforts and real-world impact. Across both ventures, Ellen brings focus, vision, and heart to building high-impact organizations and inspiring the next generation of changemakers—earning a reputation for her rare ability to connect strategy with heart.
